How We Use the Information We Collect
Perfect Review, uses the data we collect to operate our business and provide services, which include using data to improve our products and personalize your experience. We may also use the data to communicate with you, for example, informing you about your account, and product information or to send you promotional communication.
However, to enhance privacy, we have built in technological and procedural safeguards designed to prevent certain data combinations. For example, photographs or video recordings of our physical events will not be connected to your personal data.
Providing and improving our services: We use data to provide and improve the services we offer and perform essential business operations. Examples of such uses include the following:
Providing our services. We use data to make the connection between the prospective MBA and Masters candidates and the business schools / colleges, we connect students with our value added service partners such as discounted couriers, discounted foreign exchange services, discounted air tickets, education loans, discounted student health insurance etc. We use data to provide guidance services to the MBA and Masters candidates, including personalized candidate matching and advising, assessing candidates suitability for MBA and Masters programmes, and associate candidate qualifications for the specific programmes.
We use data also to perform data analytics, such as using information to match individuals and potential opportunities, and analyzing pipeline data (trends regarding higher education sector).
We use data to connect professionals who are interested in education sector and would like to use our services as mediator in their connection with business schools.
Product Improvement. We use data to continually improve our services. For example, we use your feedback forms to add features to our services or to change them according your experience.
Communication. We use data we collect to communicate with you and personalize our communication with you. For example, we may contact you by phone or email to inform you when we need clarification on the data in your personal account, when your subscription is ending or to discuss educational opportunities that you may be interested in, according to your preference settings.
Additionally, you can sign up for email subscriptions and choose whether you wish to receive promotional communications from Perfect Review and in relation with the services that our clients are providing.
In addition, we use information collected through cookies, web beacons, pixels, web server logs and other automated means for purposes such as (i) customizing our user’s use of our websites; (ii) delivering content tailored to our users’ interests and the manner in which our users use our websites; and (iii) managing our websites and other aspects of our business. To the extent required by applicable law, we will obtain your consent before collecting information using cookies or similar automated means.
We also use third-party analytics services on our websites, such as those of Google Analytics. The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyse your use of our websites. The information collected through these means (including IP address) may be disclosed to these analytics providers and other relevant third parties who use the information, for example, to evaluate use of the websites.